The Women’s Journey Thailand 2017 Campaign was launched with a gala welcome reception on 1 August 2017 at Nai Lert Park Heritage Home in Bangkok.
The event was attended by over 50 international women celebrities, including Miss Universe Thailand 2017 and Maria Poonlertlarp.
It was presided over by the Minister of Tourism and Sports, H.E. Mrs. Kobkarn Wattanavrangkul, joined by the Governor of the Tourism Authority of Thailand (TAT), Mr. Yuthasak Supasorn.
In the spotlight! Miss Universe Thailand 2017, Mareeya Poonlertlarp, shares her insights during an interview at the Women’s Journey Thailand Campaign 2017.
The month-long campaign is designed to attract international and local female travelers to visit Thailand.
It enhances the kingdom’s positive image as one of Asia’s most female-friendly destinations.
A showcase of elegance and style! My favorite Thai designer brands take center stage at the Women’s Journey Thailand Campaign.
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Global Women Celebrities & Lady Bloggers
The global female celebrities, bloggers, and appointed representatives of “The Lady Celebrities to Thailand” and “The Lady Bloggers to Thailand” projects present for the launch include
- Miss Universe 2015, Pia Alonzo Wurtzbach
- South Korean actress Kim So-Hyun
- Indian actress Tanya Sharma
- Japanese female idol group Nogizaka46 (乃木坂46, Nogizaka Forty-six)
- Miss Universe China 2016 Li Zhen Ying
- Indian YouTuber, and vlogger, Anika Morjaria
- Egyptian fashionista Hadia Ghaleb
- Omani Influencer & Actress Naeema Al Maqbali
- Miss Vientiane 2017 Vaniphone Phumexay
- Miss Myanmar World 2017 Ei Kywat Khaing
- Miss Vietnam 2016 Do My Linh
- Miss World Australia 2017 Esma Voloder
- First Class Magazine, Editor-in-chief Mary Ornborg
- Swedish journalist, photographer
- Writer Lottie Knutson.
Radiant in white! Supermodel Natthaya “Grace” Boonchompaisarn, winner of The FACE Thailand Season 3, shines in a dazzling gown at the Women’s Journey Thailand Campaign 2017.
Luxperience FAM Trip
TAT launched an Amazing Luxperience media familiarisation trip (1-5 August 2017) for bloggers and influencers to uncover many hidden secrets of why women travelers love Thailand.
During the trip, bloggers indulged in Thai cooking classes and enjoyed shopping experiences and traditional Thai spa treatments.
They experienced fine dining at some of the 50 Best Restaurants in Asia and toured working tea plantations and factories to learn the secret of ‘Kombucha’ tea.
Another highlight was a day trip to the Ocean Marina Yacht Club and a superyacht cruise through the breathtaking scenery in the Gulf of Thailand.
The action-packed itinerary included decoupage workshops, a lecture on European architectural examples in Bangkok, exclusive private fashion shows by emerging top Thai fashion designers, and other cultural and educational opportunities.
“This first-hand experience will enable bloggers to provide their readers with Thailand visitor info and other top travel tips not often found on mainstream tourism media,” said TAT Governor Yuthasak Supasorn in his speech.
Immersed in beauty! The flower-themed tent adorned with billowing white taffeta and interactive projection creates a magical atmosphere at the Women’s Journey Thailand campaign 2017.
A star-studded affair! Women, celebrities gather with Minister of Tourism and Sports H.E. Mrs. Kobkarn Wattanavrangkul and Governor of TAT, Mr. Yuthasak Supasorn (center), at the opening ceremony of the Women’s Journey Thailand campaign 2017.
Leading the way for women’s travel! Mrs. Srisuda Wanapinyosak, TAT Deputy Governor, joins celebrities at the Women’s Journey Thailand Campaign 2017.
Thailand holds a special place in my heart because of the amazing people, culture, food, and all around experiences in health and wellness.
Beauty meets empowerment! Miss Universe Thailand 2017, Mareeya Poonlertlarp, joins Smart Dory editor Doris Lim at the Women’s Journey Thailand Campaign 2017.
Women’s Journey Thailand Mobile App Launch
TAT has also launched a “Women’s Journey Thailand” mobile app. After registering for the access code, we can download the app.
Registrants will receive a “Welcoming Package” with “goodies” – a free welcome drink from Coffee World, a 7-day free SIM card with WiFi from DTAC, and a 300 Baht discount from Grab Taxi.
On top of that, they will receive
– 20% discount at King Power Duty-free Shops (except the airport branch)
– Special airfare for the domestic sector, starting from 1,290 Baht by Bangkok Airways
– Special car rental fee by Thai Rent a Car (499 Baht/day)
– 500 Baht discount voucher from the Siam Discovery Department Store (for women visitors)
– Free ice cream cone by McDonald’s Thailand (only during August 2017)
Thailand has significantly increased the number of female visitors over the past few years.
TAT Deputy Governor for International Marketing – Asia and South Pacific, Mrs. Srisuda Wanapinyosak, said that today’s women are significant decision-makers and influential with high-spending power.
“Thailand can be the ideal destination with a full range of products and services that can serve women’s needs.
The campaign will showcase how women travelers can enjoy these products and services at desirable prices when they visit Thailand in August,” she added.
Lady Celebrities Campaigns
As part of the campaign, TAT is launching other activities;
- Lady Golf Challenge
- Lady Celebrities in Thailand
- Thailand Through Her Eyes
- Lady in Thai Fabrics
- Lady Bloggers
TAT has appointed the winner of The FACE Thailand Season 3, Natthaya “Grace” Boonchompaisarn, as an honorary representative to inspire female travelers globally to explore Thailand.
Under the theme, seven categories of products and services are extended to attract women travelers.
Accommodation (hotels and resorts); health, beauty, and spa services; shopping malls, dining, and restaurants; recreation and entertainment (theme parks); lifestyle activities (handicraft workshops and fitness); and transportation services (airlines and car rentals).
Women’s Journey Thailand 2017 – The Thai Luxperience for Women
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The Women’s Journey Thailand website details products, services, and travel deals.
Download the unique “Women’s Journey Thailand” mobile app at the App Store and Play Store.
Blog Disclosure: This is a sponsored blog post, and I’m grateful for the opportunity. All opinions expressed are my own. Thank you, Tourism Authority of Thailand, for the wonderful travel blog invitation!
