BRISBANE, AUSTRALIA—Amora Brisbane, under the ownership of Thai-based Amora Group, emerges as a five-star leisure and business hotel after an AU$30 million (USD20 million) remodel.
The CBD hotel joins the group’s expanding portfolio of six owned and operated hotels and resorts under the Amora brand in Australia and Thailand.
Formerly the Novotel Brisbane, Amora purchased the property from CDL Hospitality Trusts in 2020.
Amora Brisbane’s transformation follows closely on the heels of Amora Beach Resort Phuket’s THB500 million (US$14 million) comprehensive refurbishment, completed in December 2023.
Opening Amora Brisbane: (2nd from left) Amora Group’s Chairwoman Amornrat Siriphatrawan and (from left) Directors Eye Siriphatrawan, Earp Siriphatrawan and Chatkaew Siriphatrawan
Situated in the prime CBD area, Amora Brisbane is a short stroll from Central Railway Station,
The Queen St Mall, Treasury Casino, and Suncorp Stadium are five minutes from the entertainment precincts of Howard Smith Wharves and Fortitude Valley.
For business travelers, a quick 15-minute ride takes them to the Brisbane Convention and Exhibition Centre.
With Amora Brisbane, Amora Group is well-positioned to gain momentum from the MICE and events sectors, buoyed by Brisbane’s emerging status as a key sports destination in Australia.
Its impressive lineup of international sports events and the upcoming 2032 Brisbane Olympics will place the city under the global spotlight.
Amora Brisbane enjoys a prime CBD location and offers 296 keys overlooking the cityscape.
The city of Brisbane continues to make significant strides in the business arena.
Amora Brisbane’s Prime CBD location with 296 keys overlooking the cityscape.
The dedicated efforts of key agencies such as the Brisbane Economic Development Agency, Tourism and Events Queensland, and the Brisbane Convention & Exhibition Centre support this progress.
These efforts have secured notable bids for international exhibitions, conferences, and incentives—additionally, Brisbane benefits from an AU$25 billion (US$16 billion) pipeline of city-transformation projects.
These projects aim to enhance the city experience for visitors and delegates alike, making it an attractive destination for leisure and business travelers.
“As a company, we are focused on solidifying our presence as a five-star hospitality group in Australia and Thailand. We plan to expand in key cities in the Asia Pacific and develop Southeast Asian destinations. We aim to have 12 regional hotels within the next five years. Amora Brisbane is undoubtedly a jewel in our crown, and we are excited about its full potential in the years ahead,” says Owner and Director Earp Siriphatrawan, the second-generation heir of Amora Group.
The 296-key Amora Brisbane features 11 refurbished conference and events spaces spanning 1,148 sqm, an elevated outdoor pool and deck, a fitness studio, and a sauna.
Relax in luxury: A guest room at Amora Brisbane.
For dining, Dapl Restaurant offers modern Australian cuisine using the best locally sourced produce and ingredients. It is complemented by The Lobby Bar and Two Donkeys Café.
Accommodation options range in size from the Amora King and Amora Double Rooms to Premier Rooms and Executive Suites, with certain rooms offering private balconies overlooking the Brisbane cityscape.
In Thailand, the flagship property of the Amora Group is Amora Beach Resort Phuket.
This luxurious five-star resort features 264 keys and boasts amenities such as the recently launched Nora Beach Club and the Amora Wellness Center.
Additionally, it offers new meeting venues, including the 360 sqm Amora Grand Ballroom, four 700 sqm meeting rooms, and a spacious 1,100 sqm beachfront events lawn.
Amora Beach Resort Phuket has been transformed into a modern five-star lifestyle resort.
Other hotels and resorts in its portfolio include Amora Hotel Jamison Sydney and Amora Hotel Riverwalk Melbourne in Australia, Amora Neoluxe Hotel Bangkok, and Amora Hotel Chiang Mai in Thailand, making up 1,350 keys.
Amora Group plans to further invest in existing hospitality assets in the two countries and make acquisitions in key cities and resort areas to expand the Amora pipeline.
About Amora Group
Amora Group is a family-owned business established by businessman and entrepreneur Dr. Tanapun Siriphatrawan in 1997 with the launch of Amora Hotel Riverwalk Melbourne.
Currently, the group owns and operates six properties in Australia and Thailand. The portfolio includes Amora Beach Resort Phuket, Amora Neoluxe Hotel Bangkok, Amora Hotel Chiang Mai, Amora Hotel Jamison Sydney, and Amora Hotel Brisbane, scheduled to open in 2024.
These properties comprise four- to five-star city hotels and five-star beach resorts offering 1,350 keys.
Dr. Siriphatrawan’s successful pioneering business in duty-free retail in Thailand’s then-Don Mueang Airport paved the way for hospitality with his first property purchase in Melbourne.
Following that, the group focused on expanding its brand of five-star hospitality, with Amora Beach Resort Phuket and Amora Hotel Jamison Sydney as flagship properties in their respective destinations.
Amora Group aims to solidify its presence as a five-star hospitality group in Australia and Thailand, with the vision of eventually becoming a leading independent hotel group in the Asia Pacific (excluding China).
Amora’s expansion plans in Australia will include properties in top cities’ central business districts to target corporate and business markets.
The group’s corporate hotels will eventually have a presence in key cities in the Asia Pacific.
In the leisure tourism market, the group will continue expanding in Thai cities, including Bangkok, with a longer-term goal of expanding the Amora brand to other popular tourism destinations in Southeast Asia.
Amora Hotel Brisbane
Address: 200 Creek St, Brisbane City QLD 4000, Australia
Phone: +61 7 3309 3309
Google: https://g.co/kgs/9zQ51vp
