Guinness Flavour By Fire 2023 Returns With Best Fiery Infusions

KUALA LUMPUR, 13th July 2023 – Guinness Flavour By Fire returns in 2023 with an expanded lineup of renowned chefs to ignite the flavors of Guinness-infused flame-cooked foods at Sentul Depot (KL) and Fort Cornwallis (PG).

Guinness Malaysia invites fans and food enthusiasts to enjoy a taste experience beyond the ordinary, celebrating the power of fire and infusion at the highly anticipated Guinness Flavour By Fire festival.

Guinness Flavour By Fire returns to fire up the flavors of Guinness-infused flame-cooked foods tantalizing the taste buds of all attendees.

Level up and savor the extraordinary at the 18th – 20th August 2023 festival at Sentul Depot, Kuala Lumpur, and 2nd – 3rd September 2023 at Fort Cornwallis, Penang.

Guinness Flavour By Fire is set to ignite extraordinary tastes and unforgettable experiences in a unique event that celebrates the fusion of fire and flavor by the world-famous Guinness beer.

At Flavour By Fire, Guinness will unlock many flavors to excite the palate.

Flame-cooked foods undergo the Maillard reaction releasing distinctive rich flavors, textures, hues, and aromas.

Guinness Flavour By Fire Menu Tasting

The participants got to try these delicious dishes at the recent media invitation!

Part 1 – Power or Fire

• Steak and lamb shoulder comparison FIRE vs. Electric

Part 2 – Guinness Infusion

• Sauce taste test – Charsiew glaze blind tasting

Part 3A) Guinness Chicken Char Siew
(served Individually plated)

• 1/2 a boneless leg
•  fragrant chicken rice
•  chili jus
•  Taiwanese cucumber pickle

Part 3B) Guinness Sticky Ribs

• Viking-style sharing platter

Part 4) Dessert

• Guinness-infused clotted cream, flourless chocolate cake, and sea salt.

The Guinness Flavour By Fire 2023 Festival in Sentul Depot (KL) and Fort Cornwallis (PG) will have an expanded lineup of renowned chefs cooking up a storm with many items to try.

Wheat Beer, Stout & Diageo Brands at HEINEKEN Malaysia Marketing Manager Shaun Lim said the Guinness has a sensational depth of flavors that chefs know how to appreciate and that drinkers can’t resist.

As people constantly seek fresh, conversation-worthy food adventures, our festival is perfect for fans and foodies to come together and indulge in an authentically Guinness experience you won’t find anywhere else.

“A memorable experience can be defined in many ways, but for Guinness, it’s great stout, great food, and great company,” – Shaun Lim.

Adding to the excitement, the festival will feature lively local musicians and engaging activities that promise to ignite the convivial atmosphere that Guinness fans have come to know, love, and expect.

To add to the excitement, the first 500 attendees will receive a free Guinness Draught daily, so attendees are encouraged to register early at https://www.guinnessflavourbyfire.my/

Flavour By Fire Promotions and Prizes.

Guinness fans have a chance to win fantastic prizes by visiting participating outlets.

These prizes include exclusive invites to the festival Finale Party, Arthur’s Storehouse dining vouchers, and the delectable Guinness smoky marinade sauce.

But wait, there’s even more!

With every purchase of a Guinness Draught or Guinness Foreign Extra Stout at the nearest convenience store, fans can enter to win a coveted Guinness mini fridge filled with the refreshing Guinness Draught In A Can.

All promotions are valid while stocks last.

Guinness fans and foodies can also express themselves through a fun digital contest in which they can create their own Guinness infusion recipes using emojis.

At the festival, three winners will have their “infusion recipes” brought to life, fire-cooked, and prepared by chefs in real time!

Users can participate by rallying on Guinness Instagram and Facebook, uploading their emoji “recipes,” and tagging @GuinnessMY.

More Fun at the Flavour By Fire Festival

The excitement doesn’t stop there!
Attendees at the festival can participate in the Long Bar Challenge to get exclusive Guinness T-shirts, vouchers, or merchandise.

Then get your selfie photograph imprinted on your creamy Guinness head at our Guinness STOUTie machine stations.

Flavour By Fire Party Keg

Keen to Go for a more exclusive experience?

The Party Keg option allows ten friends to enjoy a private area with access to their own bar!
Gather ten friends and enjoy a private experience in a cordoned-off space with access to your own bar.

The Party Keg comes with a stack of 70 Guinness vouchers redeemable on any festival day, a scrumptious food platter valued at RM300, and one (1) entry to the Long Bar Challenge.

You can also take home flavors beyond the ordinary in the form of a Guinness-infused meat rub, complimentary with every purchase of Guinness Draught In A Can (GDIC) via DRINKIES at the festival.

For more information, visit https://www.guinnessflavourbyfire.my/ or check out Guinness Malaysia’s socials at www.facebook.com/guinnessmalaysia and www.instagram.com/guinnessmy.

Guinness and all related promotions and activities are strictly for non-Muslims aged 21 and above only.

Guinness Malaysia advocates responsible consumption and urges consumers not to drink and drive.

Blog Disclosure: This is a sponsored blog post, but all opinions are mine. Thank you, Guinness Malaysia, for the event invitation.