KUALA LUMPUR, 13th July 2023 – Guinness Flavour By Fire returns in 2023 with an expanded lineup of renowned chefs to ignite the flavors of Guinness-infused flame-cooked foods at Sentul Depot (KL) and Fort Cornwallis (PG).
Guinness Malaysia invites fans and food enthusiasts to enjoy a taste experience beyond the ordinary.
The festival celebrates the power of fire and infusion at the highly anticipated Guinness Flavour By Fire.
Guinness Flavour By Fire returns to fire up the flavors of Guinness-infused flame-cooked foods.
These tantalizing dishes will delight all attendees.
Join us from August 18th to 20th, 2023, at Sentul Depot, Kuala Lumpur, and on September 2nd and 3rd, 2023, at Fort Cornwallis, Penang.
The event promises to ignite extraordinary tastes and unforgettable experiences.
It celebrates the fusion of fire and flavor with world-famous Guinness beer.
At Flavour By Fire, Guinness will unlock many flavors to excite the palate.
Flame-cooked foods undergo the Maillard reaction releasing distinctive rich flavors, textures, hues, and aromas.
Malaysian celebrity chef and television host. Sherson Lian flaming the fire. Image: Sherson Lian FB
Guinness Flavour By Fire Menu Tasting
The participants got to try these delicious dishes at the recent media invitation!
Part 1 – Power or Fire
- Steak and lamb shoulder comparison FIRE vs. Electric
Part 2 – Guinness Infusion
- Sauce taste test – Charsiew glaze blind tasting
Part 3A) Guinness Chicken Char Siew
(served Individually plated)
- 1/2 a boneless leg
- fragrant chicken rice
- chili jus
- Taiwanese cucumber pickle
Part 3B) Guinness Sticky Ribs
- Viking-style sharing platter
Part 4) Dessert
- Guinness-infused clotted cream, flourless chocolate cake, and sea salt.
It will feature an expanded lineup of renowned chefs creating a variety of dishes for attendees to enjoy.
L to R: Guinness Sticky Ribs, Guinness, and Guinness Chicken Char Siew
Wheat Beer, Stout & Diageo Brands Marketing Manager Shaun Lim at HEINEKEN Malaysia said that Guinness has a sensational depth of flavors that chefs appreciate and drinkers can’t resist.
As people seek fresh, conversation-worthy food adventures, our festival is perfect for fans and foodies to come together and indulge in an authentically Guinness experience.
“A memorable experience can be defined in many ways, but for Guinness, it’s great stout, great food, and great company,” – Shaun Lim.
To add to the excitement, the festival will feature lively local musicians and engaging activities.
These elements promise to create the convivial atmosphere that Guinness fans know, love, and expect.
To add to the excitement, the first 500 attendees will receive a free Guinness Draught daily.
Attendees are encouraged to register early at https://www.guinnessflavourbyfire.my/
Guinness Chicken Char Siew served with Chicken Rice
Guinness Sticky Ribs
Flavour By Fire Promotions and Prizes.
Guinness fans have a chance to win fantastic prizes by visiting participating outlets.
Prizes include exclusive invites to the festival Finale Party, dining vouchers for Arthur’s Storehouse, and the delicious Guinness smoky marinade sauce.
But wait, there’s even more!
With each purchase of a Guinness Draught or Guinness Foreign Extra Stout at a convenience store, fans can enter to win a coveted Guinness mini fridge.
The fridge is filled with refreshing Guinness Draught in a can.
All promotions are valid while stocks last.
Guinness fans and foodies can join a fun digital contest.
They create their own Guinness infusion recipes using emojis.
At the festival, three winners will have their “infusion recipes” brought to life, fire-cooked, and prepared by chefs in real time!
Users can participate by rallying on Guinness Instagram and Facebook, uploading their emoji “recipes,” and tagging @GuinnessMY.
More Fun at the Flavour By Fire Festival
The excitement doesn’t stop there!
Attendees at the festival can participate in the Long Bar Challenge to get exclusive Guinness T-shirts, vouchers, or merchandise.
Then get your selfie photograph imprinted on your creamy Guinness head at our Guinness STOUTie machine stations.
Flavour By Fire Party Keg
Keen to Go for a more exclusive experience?
The Party Keg option allows ten friends to enjoy a private area with access to their own bar!
Gather ten friends and enjoy a private experience in a cordoned-off space with access to your own bar.
The Party Keg comes with a stack of 70 Guinness vouchers redeemable on any festival day, a scrumptious food platter valued at RM300, and one (1) entry to the Long Bar Challenge.
You can also take home flavors beyond the ordinary in the form of a Guinness-infused meat rub, complimentary with every purchase of Guinness Draught In A Can (GDIC) via DRINKIES at the festival.
For more information, visit https://www.guinnessflavourbyfire.my/ or check out Guinness Malaysia’s socials at www.facebook.com/guinnessmalaysia and www.instagram.com/guinnessmy.
Guinness and all related promotions and activities are strictly for non-Muslims aged 21 and above only.
Guinness Malaysia advocates responsible consumption and urges consumers not to drink and drive.
Blog Disclosure: This is a sponsored blog post, but all opinions are mine. Thank you, Guinness Malaysia, for the event invitation.
