Akka Nasi Lemak, a small outdoor stall in Seri Kembangan, gained widespread attention after receiving a positive review of their food on social media.
The Indian style Nasi Lemak has a lot of toppings on top of regular, like two types of sambal (spicy and nonspicy), cucumber, and eggs.
The other side dishes are Ayam Rendang, Ayam Masak Merah, Kambing, Curry Chicken, Petai Ikan Bilis, Siham (Kerang), Prawns and Yeow Yee (Cuttlefish), and Fried Chicken.
Akka Nasi Lemak Viral
The nondescript stall had been operating for over ten years in Seri Kembangan before it became famous overnight after a video of the food was posted online.
The stall was featured on social media platforms, including Astro, THR Raaga, and countless random TikTok users.
Customers were so impressed with the Nasi Lemak that they were willing to wait up to 6 hours to try it in long queues.
On some other online portals, it became 11 hours of wait. How is that even possible?
In the ensuing days, other reports of arguments erupted as customers became irritated after waiting hours to discover that the Nasi Lemak was sold out.
However, as seen with other businesses that have experienced rapid success, such as the YouTube cooking sensation Sugu Pavithra, it is essential to note that instant fame and fortune bring unexpected challenges.
Image: funntaste FB video and Alisha Foong Facebook post
How Do Businesses Go Viral?
Many small businesses have achieved success with the help of social media, creating viral content.
For instance, Akka Nasi Lemak, a humble street stall, became famous due to social media and viral attention.
However, managing the sudden influx of customers can overwhelm any business owner.
It takes work to balance managing the business and meeting customer expectations.
The owner of Akka Nasi Lemak can learn from YouTuber Sugu Pavithra and avoid similar mistakes, not allowing their newfound success to take over their lives.
While social media can help businesses grow, using it carefully and thinking long-term is vital.
Business owners must have a good plan to handle the sudden rush of customers.
As Akka Nasi Lemak’s popularity grows, it’s important to remember that success can fade quickly if not handled properly.
Akka Nasi Lemak FOMO
FOMO has become a common phenomenon in recent years and has contributed to the success of viral food businesses such as Akka Nasi Lemak.
FOMO, “Fear of Missing Out,” refers to the anxiety or stress people feel when they believe they are missing out on something interesting or exciting.
When people see pictures or videos of delicious food, they often desire to try it for themselves.
Fear of missing out motivates them to queue for hours just for a taste.
Social media has amplified the power of FOMO by making it easier than ever to share photos and videos of food.
When a food business goes viral on social media, it can attract a massive cult following almost overnight, with people flocking to the location to taste the food.
Some want to be part of the experience, and others so they can share the experience and post content on their social media.
While FOMO is an influential tool that expert marketers use to tap into the psychology of buyers and for businesses to attract customers, it can also be a double-edged sword.
The hype and excitement around viral food can also lead to disappointment if the food does not meet expectations.
Waiting for and not getting hold of the object of one’s FOMO can result in negative reviews and a loss of business as customers move on to the next viral sensation.
Viral food businesses must consistently maintain quality food to manage customers’ expectations.
This requires careful management and attention to detail to ensure the food is always fresh, delicious, and meets customers’ expectations.
While offering seating, water, and shade to make the wait more comfortable might not be possible, managing the queue is vital as tempers may flare.
Viral food businesses must also be prepared to handle the sudden influx of customers that comes with their newfound success.
This includes hiring additional staff, increasing production capacity, and streamlining operations to ensure customers are served quickly and efficiently.
Sudden Influx of Customers
It can be challenging and exciting for business owners to handle a sudden customer increase.
Here are some strategies to assist a business that has gone viral in managing the abrupt customer rise.
Handling the sudden customer increase can be exciting but challenging when a business goes viral.
Here are some ways to help manage the surge in demand.
- Hire more staff or hire temporary employees to handle the extra work.
- Ensure you have enough supplies and equipment to meet the demand. Consider expanding production capacity if necessary.
- Streamline your processes to make your business more efficient. This may include optimizing workflow and automating tasks.
- Ensure customers waiting for their service or food have a comfortable experience with seating, water, and shade.
- Use social media to communicate about wait times and availability with customers.
- Encourage customers to visit during less busy times with special discounts or promotions.
- Keep customers engaged by developing new menu items, attracting new customers, and keeping regulars coming back.
Using these tactics, a business owner can handle the sudden rush of customers and keep their business successful for a long time.
Remember, it’s about bringing in customers and keeping them returning for more.
Social media is useful for communicating with customers, updating wait times, and offering discounts to encourage visits during slow times.
Businesses must plan for long-term success by introducing new menu items, expanding to new locations, and staying ahead of competitors.
In conclusion, Akka Nasi Lemak’s success shows how social media can attract customers through FOMO.
However, it’s essential to be cautious and think about long-term goals.
Maintaining quality, managing wait times, and preparing for sudden customer surges are critical to lasting success.
Use these tactics and social media to connect with customers.
Akka Nasi Lemak
Address: Kiosk No, 17 & 18, Jalan PUJ 3/10, Puncak Jalil, 43300 Seri Kembangan, Selangor
Hours: Daily 8 am–3 pm
Phone: 010-241 1832
Google: https://g.co/kgs/qUs8Sjt
Source:
Akka Nasi Lemak shoots to fame after viral video
This Malaysian food vendor’s nasi lemak is so good, customers wait 11 hours for a taste
Shouting match at Akka Nasi Lemak stall
Indian Nasi Lemak Run By A Friendly Akka in Seri Kembangan Draws Multiracial Crowd
Meet Sangeetha, The 34 Years Old Hotel Management Graduate Behind “Akka Nasi Lemak”
