Inaugural Genting Highlands International Travel Mart 2019 – Integrated B2B Tourism & Travel Trade Convention
The inaugural Genting Highlands International Travel Mart 2019 (GHITM 2019) an integrated Business-to-Business (“B2B”) tourism and travel trade convention was launched recently at Grand Ion Delemen Hotel, Genting Highlands.
GHITM 2019 is the first-ever tourism and travel trade convention focusing on a specially curated B2B matching system to facilitate networking and to create value propositions for both Buyers and Sellers.
The event brings together world-class hotels, resorts, travel and leisure service providers, travel agencies and destination management companies, tourist attractions and theme park operators and technology and equipment providers in one place.
NCT Group of Companies (“NCT Group”), a Malaysian-owned premium property developer, in collaboration with EZ5 Entertainment Sdn. Bhd. and The Federation of Malaysia Chinese Guilds Association (“FEMACGA”) and Grand Ion Delemen Hotel jointly launched the inaugural Genting Highlands International Travel Mart 2019 (GHITM 2019).
GHITM 2019 is supported by Malaysia, Pahang and Melaka Tourism Boards were hosted by Gloria Hotels and Resorts.
The launch of GHITM 2019 was officiated by Director-General of Tourism Malaysia Yang Berbahagia Datuk Musa Yusof and witnessed by Melaka State EXCO for Tourism, Heritage and Culture Yang Berhormat Datuk Muhamad Jailani bin Khamis, Chairman of Organising Committee cum Founder and Group Managing Director of NCT Group Yang Berbahagia Dato’ Sri Yap Ngan Choy.
Visit Malaysia Truly Asia 2020
Chairman of Organising Committee cum Founder and Group Managing Director of NCT Group, Dato’ Sri Yap Ngan Choy welcomed all local and international tourism players and stakeholders to come together to exchange ideas, knowledge, and information for to create a seamless travel experience for all tourists in line with Visit Malaysia Truly Asia 2020.
Following the need to address the industry’s rapid change in tourism dynamics, important issues and trends such as The Significance of the MICE Market, Asia, Medical Tourism Industry Outlook, The Evolution of Travel Agents and Innovative Travel Packages as well as Wedding & Golf Tourism will be addressed.
“The goal behind this convention goes way beyond connecting stakeholders and players in the tourism and travel industry with each other. It also serves as an educational platform where industry professionals exchange innovative ideas to boost the performance of the industry.
On top of that, GHITM 2019 is also in support of the Ministry of Tourism, Arts and Culture’s initiative to improve Malaysia’s world ranking into Top 10 by 2019 and the recently launched Visit Malaysia 2020,” said Dato’ Sri Yap.
Not only that, but the event also boasts participation from government tourism departments and bureaus, convention & exhibition bureaus from a host of countries such as Malaysia, China, Thailand, Indonesia, Myanmar, The Philippines, Singapore, India, Cambodia, and Vietnam.
Effective B2B Platform
GHITM 2019 aims to provide an effective B2B platform for all international tourism industry players to share and transfer knowledge and information on eight Key Tourism Industry Segments such as Dining, Lodging, Transportation, Entertainment, Travel, Shopping, Culture and Experience Technologies which includes Artificial Intelligence and Virtual Reality amongst other.
The event also allows participants to form business relationships and subsequently to explore new business opportunities to promote Malaysia as a tourist destination worldwide.
International delegates make up 23% of the exhibitors with Malaysian delegates making up the remaining balance.
According to statistics from Tourism Malaysia, the country’s economy was boosted with a total of RM84.1 billion in tourism receipts. The expenditure of 25.8 million tourists who visited Malaysia throughout 2018 with the lion’s share of tourist arrivals were from Singapore (10.6 million), followed by Indonesia (3.3 million) and China (2.9 million).
Dato’ Sri Yap further added, “I encourage all of the industry players and stakeholders present here today to assess the favorable environment and invest in the Malaysian travel market for the time is now.
There are a variety of market segments to tap with your creative action plans. There are numerous opportunities in this room today for you to develop new markets of real value.”
Press Release provided by JPW Communications for NCT Group of Companies